How to survive in a digital world if you were a digital marketer

If you were a hard-working officer in digital marketing communication field, bits of tips below are suitable for you.

First of all, think like a digital publisher, not a traditional broadcaster. 

Nowadays, be a publisher, you do not only write and just write, but also like or engage. In the past, you wrote to build your content, but it's not enough, must make it viral - I mean world of mouth.

Taking your smartphone side by side, and being always on the move. 

In the near future, we could witness a sharp growth of the trend related to digital content on the mobile phone platform. Thus, you need to commission, promote and specially deliver smartphone-first digital and social content if you wanna be the winner.

For examples, you could take some given ideas as reference:

• Video content should be vertical or square
• Subtitled is important if you want to spread your message to around the world despite differences of language.
• The best duration of a particular clip should be roughly 30 seconds and a minute long

Let's attract your audience in the most visual way.

Catching the customer's eyes by using the top or bottom headlines which are colourful and impressive

Highlight your thumbnails by attaching lots of bright and engaging images.

"Writing headlines and copy is an art form and we’re constantly refining our approach and content." - Navi Lamba

Attempt to be native on all social media platforms.

Do not act as one size fits all style. Every social media platforms have their own performance styles. All you guys, who work in Marcom field need to adapt and tweak it, up to date your knowledge step by step about the platforms you work in.

Video upload directly on Facebook could be received more advantages than sharing link Youtube

It is clear that a video (vertical or square) on Facebook will be so different from how it will appear on YouTube in viewing way as well as reaching way. You also need to notice that Facebook is now competing with Google, so Mark Zuckerberg would seek more than one way to limit the appearance of any clips from Youtube. Be careful when you plan a social campaign on both these digital channels

This post was written base on the main post from BBC - I rewrite as my understanding, hope you like it. If you detect any wrong grammar, please do not hesitate to feedback to me. Thanks a lot

Nguyen Dac Gia Bao